Over time, some of our customers wanted to participate more actively in their projects and gave other tools a shot.
Unfortunately, none of these tools really satisfied them. Their interfaces are too complex, and they don’t allow you to adapt your campaigns to the specifics of the mobile device. Which in turn leads to less effective ads with sub-par conversions.
That's why we decided to make our tool globally accessible for every company that wants to lift its brand with awesome interactive mobile advertising. We improved the user experience and added key features to our tool so that you can realize the full potential of the smartphone. Without having to know anything about coding.
It all started in 2008 with the founding of bam! Interactive and us being fed up with being bombarded with boring advertising on our smartphones.
So we started to develop exciting smartphone advertising for, and with, our customers. Successful campaign concepts plus sophisticated media plans in combination with creation, technology, and data made us the No. 1 partner of renowned brands.
Soon, the requests of our customers exceeded our capacities. So we developed a rudimentary tool, at first, that allowed us to automate our processes. Our simple tool enabled us to deliver more than 2,000 campaigns with an average CTR of 5% in 12 years.
